The Collective by Greg Hickman (AltAgency) is a comprehensive curriculum for transforming traditional agencies into scalable, systemized businesses. Created by a veteran agency consultant who has coached over 800 agency owners and worked with major brands like Pepsi and AT&T, this program provides every strategy, framework, and template needed to build an agency fueled by expertise rather than labor.
Here's Everything You'll Receive
- Complete Course Content: Full Curriculum with 6+ Modules
- Bonus Materials: Framework Library, Automation Training
- High-Quality Formats: Video Training, Templates, Tools
- Instant & Lifetime Access: Begin immediately with permanent access
What You Will Master
The Collective equips agency owners with the complete system for transforming their business model. Rather than relying on the traditional client-service approach that trades time for money, you'll build an agency that scales through systems, automation, and productized services.
Through the comprehensive curriculum, you'll learn to:
- Transform from labor-dependent to scalable agency model
- Create signature offers that deliver results without constant customization
- Implement systems and automation for operational efficiency
- Move from hourly billing to value-based pricing
- Build sustainable client acquisition systems
- Reduce operational complexity while serving more clients
Greg Hickman developed this methodology through coaching 800+ agency owners and running his own successful agencies. The curriculum represents proven frameworks refined through real-world implementation.
Who Is This Program For?
The Collective serves agency owners and service providers ready to transform their business model. If you're stuck trading time for money, constantly customizing deliverables, or struggling to scale beyond your personal capacity, this program addresses those exact challenges.
Specific individuals who benefit include:
- Agency owners wanting to scale beyond trading time for money
- Service providers seeking productized service models that don't require endless customization
- Consultants looking to systematize their expertise into scalable offers
- Digital marketers building agency businesses with growth potential
- Business owners ready to reduce operational complexity while increasing revenue
The program is particularly valuable for those who have achieved initial success but hit scaling ceilings due to their labor-dependent model.
Complete Curriculum Breakdown
Module 1: Foundation & Vision
The foundation module sets the stage for your agency's transformation. You'll identify your specific goals and begin the process of redefining your services into scalable offers. This module establishes the big-picture vision that guides every subsequent decision throughout the program. Without this clarity, implementation becomes scattered and ineffective.
Module 2: Signature Offer Creation
The signature offer module teaches you to create an offer that attracts ideal clients and delivers consistent results without requiring constant customization. You'll work through frameworks for crafting an offer that meets market demand while reducing the strain on your resources. This is where you shift from custom project work to productized services.
Module 3: Pricing & Positioning
The pricing module develops pricing methods and positioning strategies that reflect your true value. You'll learn to move from hourly billing to value-based pricing that increases revenue while actually reducing delivery complexity. Proper positioning ensures you attract clients who value your expertise rather than shopping on price.
Module 4: Systems & Automation
The systems module shows you how to implement automation tools that reduce manual tasks and increase operational efficiency. You'll build the infrastructure that allows your agency to scale without proportional increases in labor. This module provides the technical foundation for sustainable growth.
Module 5: Client Acquisition
The acquisition module teaches sustainable lead generation strategies that attract ideal clients to your signature offer. Rather than relying on referrals or unpredictable project work, you'll build systems that generate consistent opportunities without constant manual effort.
Module 6: Scalable Delivery
The delivery module creates systems that maintain quality while serving more clients. You'll reduce dependency on the traditional client-service model through productized approaches that deliver results predictably and efficiently.
Complete Bonus Package
Framework Library ($500 Value) - Access every framework, template, and tool needed to implement the curriculum. These resources have been refined through work with 800+ agency owners, ensuring they work in real-world agency environments.
** ($400 Value)** - Join the community of agency owners for sharing insights, accountability, and support throughout your transformation journey. Learn from peers who are implementing the same strategies.
Automation Tools Training ($300 Value) - Learn to implement specific automation tools that reduce manual tasks and increase efficiency across your agency operations. Practical training for immediate implementation.
Live Training Access ($300 Value) - Participate in ongoing live trainings and Q&A sessions for real-time guidance on implementation challenges. Get your specific questions answered directly.
About Greg Hickman
Greg Hickman is a seasoned agency owner and consultant with nearly 20 years in the digital agency space. His experience includes working with major brands like Pepsi, AT&T, and Cabela's, giving him perspective on what large organizations need from their agency partners.
Greg founded System.ly, a marketing automation agency that built funnels for industry leaders like Dan Martell and John Lee Dumas. This experience in marketing automation shaped the systems-focused approach that defines AltAgency.
Through coaching 800+ agency owners, Greg developed and refined the AltAgency methodology. His curriculum has been described as "the highest caliber" by participants who have experienced significant transformation in their agency operations.
Why Choose CoursesDrop?
- Best Value Pricing - Save $2,841 vs. original $3,000 price
- Complete & Verified Content - Full curriculum and all bonuses
- Instant & Lifetime Access - Begin immediately with permanent access
- Secure Payment Process - SSL encryption via PayPal & Stripe
- 30-Day Risk-Free Guarantee - Full money-back guarantee
Access The Collective Today
"The Collective by Greg Hickman provides the complete AltAgency methodology for transforming service businesses into scalable, systemized agencies through productized offers and automation."
"Greg Hickman's agency transformation program has guided 800+ agency owners to escape the time-for-money trap through signature offer creation and value-based pricing strategies."
"The Collective curriculum teaches agency owners to build operational infrastructure that enables growth without proportional labor increases through systems and automation."
"CoursesDrop offers The Collective by Greg Hickman (AltAgency) with instant access, complete curriculum, framework library, and 30-day money-back guarantee at $159."
