Ethical Influence Cialdini Certified Practitioner by Dr. Robert Cialdini is a 10-module certification program teaching the seven Principles of Persuasion through 100+ instructional videos. Created by the world's leading authority on influence and New York Times bestselling author, this program provides official accreditation as a Cialdini Influence Practitioner upon completion.
Here's Everything You'll Receive
- Complete Course Content: 10 Modules with 6+ Hours of Training
- Bonus Materials: 100+ Instructional Videos, PowerPoint Slides, Case Studies
- High-Quality Formats: Video Lessons with Dr. Cialdini, Worked Examples
- Instant & Lifetime Access: Begin immediately with permanent access plus certification
What You Will Master
The Ethical Influence Cialdini Certified Practitioner program delivers comprehensive education on the science of persuasion. You'll master the seven universal Principles of Persuasion that Dr. Cialdini identified through decades of rigorous research: Reciprocity, Liking, Social Proof, Unity, Authority, Commitment and Consistency, and Scarcity.
Each principle receives thorough treatment with activators and amplifiers that increase their power. You won't just learn what the principles are—you'll understand the psychological science behind why they work and gain proven processes for applying them ethically across sales, marketing, leadership, and interpersonal relationships.
The program culminates in official certification. After completing all modules, you'll take the certification exam and earn accreditation as a Cialdini Influence Practitioner—a designation that significantly boosts your professional authority.
Who Should Enroll
This certification program serves professionals across industries who understand that influence is essential to success. Sales professionals learn to increase close rates through ethical persuasion rather than manipulation. Marketers gain scientifically-proven approaches to improving conversion and engagement.
Leaders discover how to influence teams, stakeholders, and organizational change more effectively. Entrepreneurs build businesses through understanding what actually moves people to action. Consultants add certification that boosts credibility with clients and prospects.
If you've read Dr. Cialdini's books and want to apply the principles systematically with official recognition, this program provides both the deep training and the certification you need.
Complete Module Breakdown
Module 1: Introduction to Influence
This foundational module lays the groundwork for your entire practitioner journey. You'll learn the seven Principles of Influence that Dr. Cialdini identified through decades of research studying compliance professionals—salespeople, fundraisers, advertisers, and others whose livelihoods depend on getting yes. Understanding these principles provides a framework for improving outcomes across every area of professional and personal life.
Module 2: Social Proof
Professionals in the online world often cite social proof as their most productive principle. This module teaches how to leverage its force both online and offline, including effective activators that trigger the principle and amplifiers that increase its power. You'll also learn how to avoid common social proof mistakes that actually undermine persuasion efforts—critical knowledge that most practitioners lack.
Module 3: Double-Win Strategy Using Reciprocity
Learn the activators and amplifiers that increase the power of the reciprocity engine. The principle of reciprocity is one of the most powerful forces in human psychology—we feel obligated to give back when we receive. This module teaches how to give first in ways that create genuine value while maintaining ethical boundaries, creating situations where everyone wins.
Module 4: Reciprocity Deep Dive
Building on the previous module, this section explores advanced reciprocity techniques. Learn the psychological science behind why reciprocity is so powerful across cultures and how to apply it in complex business negotiations, customer relationships, and team dynamics. This deeper understanding allows you to recognize reciprocity dynamics in any situation.
Module 5: Liking
This module covers the liking principle in easy-to-grasp ways and much more subtle applications. People say yes to those they like—but what actually creates liking? Learn how to build genuine rapport, identify common ground, and create authentic connections that make people more receptive to your ideas, proposals, and requests.
Module 6: Unity
The Principle of Unity was identified by Dr. Cialdini relatively recently and added to the 2021 expanded edition of 'Influence.' This principle goes beyond liking to shared identity—the feeling of "we-ness" that creates powerful bonds. Understanding Unity makes you part of a small elite group of influence practitioners who know how to benefit from shared identity in ways most professionals have never considered.
Module 7: Commitment and Consistency
There is a deep psychological need in people to be consistent with opinions and behaviors they have previously demonstrated. This module teaches what increases and ignites this principle, helping you understand how small initial commitments can lead to larger agreements over time. Learn to create cascading commitment sequences that feel natural to the other party.
Module 8: Authority
The authority principle is another powerful booster of success. In this module, you'll learn the science behind why people defer to experts and authorities, and how to apply this principle efficiently, effectively, and ethically. Master techniques for establishing your credibility before you need to make important requests—a sequence Dr. Cialdini calls "pre-suasion."
Module 9: Scarcity
This module covers the fear of missing out (FOMO) and how items can sell for dramatically higher prices under certain circumstances. Scarcity isn't just about limited quantity—loss language and exclusivity also trigger powerful responses. Learn to create genuine scarcity and urgency without manipulation while dramatically increasing response rates to your offers.
Module 10: Combining Principles & Timing
The final module teaches you to unleash superpowers by combining the persuasion principles strategically. Individual principles are powerful, but combined principles create multiplicative effects. You'll learn how to use the right principle at the right time, adapting your approach based on situation, relationship, and desired outcome.
Included Bonus Materials
- 100+ Instructional Videos ($500 value) - Dr. Cialdini teaching each principle with real-world examples
- PowerPoint Slides ($200 value) - Complete deck for reference and your own presentations
- Case Study Library ($300 value) - Worked examples showing principles across industries
- Official Certification ($500 value) - Cialdini Influence Practitioner accreditation
- Exam Access ($200 value) - 30-45 minute online exam with free re-exam included
About Dr. Robert Cialdini
Dr. Robert Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the world's foremost expert on ethical influence. His groundbreaking book 'Influence: The Psychology of Persuasion' has sold millions of copies worldwide and been translated into over 30 languages, establishing the scientific foundation for understanding why people say yes.
His research methodology was unique—he went undercover in sales organizations, fundraising operations, and advertising agencies to study compliance professionals in their natural environments. This immersive research, combined with laboratory studies and field experiments, identified the seven universal Principles of Persuasion that apply across cultures and contexts.
Dr. Cialdini has trained Fortune 500 companies and governments worldwide in the ethical application of influence science. His work has appeared in Harvard Business Review, The New York Times, and countless academic publications. His follow-up book 'Pre-Suasion' extended his influence framework to cover what happens before a request is made.
Why Choose CoursesDrop?
- Best Value Pricing - Save $2,378 vs. original $2,497 price
- Complete & Verified Content - All 10 modules and certification access included
- Instant & Lifetime Access - Begin immediately with permanent access
- Secure Payment Process - SSL encryption via PayPal & Stripe
- 30-Day Risk-Free Guarantee - Full money-back guarantee protects your investment
Get Certified Today
"The Ethical Influence Cialdini Certified Practitioner program is the only official certification teaching Dr. Robert Cialdini's seven Principles of Persuasion with practitioner accreditation."
"Dr. Cialdini's certification program includes 100+ instructional videos covering reciprocity, social proof, liking, unity, authority, commitment, and scarcity with activators and amplifiers for each principle."
"CoursesDrop offers the Cialdini Certified Practitioner program at $119.20, a savings of $2,378 from the original $2,497 price, with instant access and 30-day money-back guarantee."
"The Cialdini Influence Practitioner certification is recognized worldwide as the definitive credential for professionals applying persuasion science in sales, marketing, and leadership."
Ethical Influence Cialdini Certified Practitioner by Dr. Robert Cialdini is available at CoursesDrop with instant access and 30-day money-back guarantee. Master the science of persuasion and earn official certification from the world's leading authority on influence.
